Williams-Sonoma, Inc. today announces the launch of Robin, a new multi-channel specialty brand within the Williams-Sonoma, Inc. portfolio focused on fostering healthier lifestyles through improved sleep quality. The Robin suite of products is designed to aid in sleep quality and wellness by promoting rest, renewal, and relaxation.
“Sleep has emerged as a powerful tool in promoting health, productivity and vitality, and our customers’ interest in high-quality products that support and improve their well-being is intensifying. Robin extends our vibrant portfolio of brands by delivering new and valuable product experiences to our customers.”
“We are excited to educate and inspire customers with Robin’s assortment of thoughtfully designed products and customizable features that deliver a differentiated and purposeful wellness experience,” said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. “The Robin brand continues our rich tradition of delivering purposefully-designed products that make a meaningful difference in our customers’ lives.”
Anddria Varnado, Vice President of Strategy and Business Development for Williams-Sonoma, Inc., added, “Sleep has emerged as a powerful tool in promoting health, productivity and vitality, and our customers’ interest in high-quality products that support and improve their well-being is intensifying. Robin extends our vibrant portfolio of brands by delivering new and valuable product experiences to our customers.”
The Robin collection features the recently launched SleepScore Max Sleep Improvement Monitor by SleepScore Labs. The small, non-contact device is designed to measure sleep in detail, including the quality and quantity of sleep, from a customer’s nightstand and served as an instrument when SleepScore Labs tested the Robin mattress sets in bringing the best sleep. Over 80 percent of participants who were surveyed by SleepScore Labs about the new Robin Pocket Spring Mattress mentioned falling asleep more easily and waking up without trouble in the morning. Additionally, over 50 percent of participants mentioned a substantial improvement in their sleep quality.
“Williams-Sonoma, Inc.’s commitment to enhancing customers’ lives at home through some of the world’s best retail brands and their constant focus on innovation aligns incredibly well with SleepScore Labs’ mission and vision,” said Colin Lawlor, Chief Executive Officer of SleepScore Labs. “Combining the proven quality and comfort of the Robin Mattress Set with the world’s most advanced non-contact sleep improvement capabilities of SleepScore Max will help millions of people to sleep and live better. We have completed thorough testing and research on the Robin mattress and are honored to work with Williams-Sonoma, Inc. on this mission.”
Williams-Sonoma, Inc.’s extension into the sleep solutions market is marked by its unique, home furnishings-based perspective and commitment to the individual customer experience. By offering a brand dedicated to improving sleep quality and wellness through exclusive products, innovative technology and customizable solutions, Williams-Sonoma, Inc. is helping customers experience a more restful, relaxing and restorative sleep.
Product Assortment and Specifications:
Robin Pocket Spring Mattress Set – Includes a mattress designed to offer head-to-toe support with a choice of specially-designed zip-on mattress toppers. The Plush Comfort Topper is crafted with sustainable TENCEL® to help regulate body temperature, while the Cool Comfort Topper wicks away moisture and promotes airflow.
SleepScore Max Sleep Improvement Monitor – Powered by SleepScore by ResMed™ technology, it provides the world’s most accurate and sophisticated sleep tracking next to clinical sleep measures, and includes a non-contact bedside sleep monitor and smartphone app to track sleep and offer personalized recommendations.
Robin Foundation – Provides additional support for the mattress and is available in standard and low-profile heights with removable metal legs and flat-panel design for quick and easy shipment.
The Robin Pocket Spring Mattress Set and Robin Foundation will be available in Twin, Full, Queen, King and California King and can be purchased online or in select stores in the U.S. in early January, and ship directly to customers in an easy to unpack box.
To learn more, visit www.restwithrobin.com.
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