The Olympics begin Thursday, February 8 in South Korea – a time zone 14 hours ahead of Eastern time! This means some must-see events will happen in the middle of the night here. New data from Sleep Cycle shows 19% of Americans’ plan on waking up in the middle of the night to watch an Olympic event. Snowboarding (48%), skiing (46%) and figure skating (45%) are the events people are most willing to lose sleep to watch live. This data comes from a national survey of 1,004 U.S. adults conducted online by Propeller Insights on behalf of Sleep Cycle in January 2018. Will you set an alarm to wake up in the middle of the night to watch a Winter Olympics event? Yes—19% No—81% Which of the following events, if any, are you most willing to stay up to watch? Snowboarding—48% Skiing—46% Figure skating—45% Curling—27% Hockey—43% Speed skating—39% Luge—26% Bobsleigh—32% Other—2% None—7% Sleep Cycle is the leading alarm clock app that wakes people gently during a light sleep phase.