Nightfood, Inc. announced that “sleep-friendly” Nightfood ice cream has been voted best new ice cream of 2019 in a survey of over 40,000 consumers.
The annual Product of the Year survey, the world’s largest consumer-voted award for product innovation, is conducted by Kantar, a global leader in consumer research. In beating out the other finalists, consumers indicated that Nightfood’s one-of-a-kind innovation and unique value proposition made it a clear-cut winner in the ice cream space, and a brand they were highly motivated to try.
Winning this prestigious award comes with numerous benefits which management expects will facilitate a rapid and successful national roll-out, making Nightfood® a breakout brand in 2019.
“We’re both honored and emboldened to have won 2019 Product of the Year,” remarked Sean Folkson, Nightfood CEO. “With our team of leading sleep and nutrition experts, we developed a delicious and better-for-you ice cream line that delivers premium ice cream taste and texture while solving a massive consumer dilemma. There are well over 100,000,000 American consumers eating ice cream at night. Nightfood® obviously has the market very excited. The sky is the limit for this brand.”
Nightfood® now has the rights to use the iconic “Product of the Year” logo on packaging, advertising, website, and in-store displays. The logo has proven to powerfully drive additional consumer trial and sales. Winners of the 32 year-old award have been shown to outperform category sales performance by over 38%
In addition, Nightfood® will be featured in the Product of the Year nationwide publicity campaign, which averages over 350 Million media impressions annually. As in past years, coverage is expected to include The Today Show, Extra, Women’s Day, The View, The Wall Street Journal, Fox & Friends, The Wendy Williams Show, People, Woman’s World, Parade, The Huffington Post, and countless regional outlets and trade publications.
“For a new brand, this is like winning the lottery,” added Jim Christensen, Nightfood’s VP of Ice Cream Sales and long-time ice cream industry veteran. “Overnight, we’re now guaranteed millions of dollars of national publicity, plus greater consumer and retailer confidence.”
“Backed by the votes of over 40,000 everyday consumers, the distinctive Product of the Year logo helps shoppers identify the best new products in the supermarket, and saves them valuable time and money during the shopping experience,” said Mike Nolan, CEO of Product of the Year. “In an increasingly competitive and saturated marketplace, the Product of the Year seal of approval gives our winning products a powerful tool proven to increase product trial, consumer awareness, distribution and sales.”
The Company recently announced product has already been shipped to fulfill purchase orders from its first major regional supermarket chain which can only be publicly identified after
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