New Sleep Options from Vicks ZzzQuil Give Americans More Choices

vicks PURE_Zzzs

Getting a good night’s sleep is hard to come by these days, especially when the daily stresses of life keep you up. In fact, a survey by Harris Poll on behalf of Vicks® ZzzQuil found that two-thirds of Americans say they have trouble falling asleep at least once a month. Additionally, only 9% report that they always feel well rested when they wake up1.

As America’s #1 selling sleep-aid2, Vicks ZzzQuil is providing new options people can feel good about taking to get those much-needed Zzzs. Vicks is introducing four innovations – Vicks ZzzQuil PURE Zzzs Liquid, Vicks ZzzQuil PURE Zzzs De-Stress & Sleep, Vicks ZzzQuil PURE Zzzs Beauty Sleep and Vicks PURE Zzzs Kidz Melatonin Gummies – to the PURE Zzzs product line-up.

These unique innovations give individuals access to drug-free, non-habit forming products that help people fall asleep naturally*. Vicks ZzzQuil PURE Zzzs products contain no artificial flavors and are drug-free, gluten-free, lactose-free, and gelatin-free.

While consumers have had an overwhelmingly positive response to ZzzQuil PURE Zzzs, “we’ve also been working hard behind the scenes to deliver more innovations specifically tailored to their needs,” said Phil McWaters, Brand Franchise Director, North America Vicks. “We know there is no one-size-fits-all solution when it comes to sleep, but believe these extensions to the PURE Zzzs portfolio will help.”

  • Vicks ZzzQuil PURE Zzzs Melatonin Liquid: The new, non-habit forming liquid that helps you fall asleep naturally and wake with no next-day grogginess*. The fast-acting formula also includes the same unique botanical blend and the great-tasting Wildberry Vanilla flavor as the Vicks ZzzQuil PURE Zzzs Melatonin Gummies. The new liquid is free of high-fructose corn syrup, lactose, artificial flavors and alcohol.
  • Vicks ZzzQuil PURE Zzzs De-Stress & Sleep: The new, non-habit forming blend of melatonin to help you fall asleep naturally, plus Ashwagandha to help your body manage occasional stress and calm your mind*. This product is mindfully formulated with the ancient power of Ashwagandha, a popular adaptogenic herb from 5,000 years of Ayurvedic tradition. The product is available in Blackberry Vanilla flavored gummies or tablets.
  • Vicks ZzzQuil PURE Zzzs Beauty Sleep: The new, non-habit forming product that helps you fall asleep naturally and fight oxidative stress at night*. This product helps fight free radicals*, highly-reactive molecules that cause damage to living cells and tissues. It comes in a delicious Strawberry Rose flavored gummy, which also contains ginger & grape seed extract, or in a sugar-free tablet, which contains turmeric & grape seed extract.
  • Vicks PURE Zzzs Kidz Melatonin Gummies: These great-tasting gummies are specially-formulated for kids with a unique blend of botanicals and low-dose of melatonin to support their natural sleep cycle*. Best of all, they’re drug-free, non-habit forming and can help your child fall asleep naturally*. Consult with a doctor before use. For ages 4 and up.

Vicks ZzzQuil PURE Zzzs options are now available at major retailers nationwide and online. For more information on all products within the full portfolio, please visit

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Source: Business Wire

Be the first to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.