Inspire Medical Systems, Inc., developers of the Inspire hypoglossal nerve stimulator, a minimally invasive solution for patients with obstructive sleep apnea (“OSA”), recently revealed its new brand identity and launched a new website.
“While our name and focus on patient outcomes remain the same, our brand identity and website, InspireSleep.com, have evolved to ensure prospective patients can easily learn about our innovative sleep apnea treatment,” said Tim Herbert, President and Chief Executive Officer of Inspire Medical Systems. “Our updated website improves patient education by encouraging website visitors to learn more about Inspire therapy and connect with an Inspire trained medical professional.”
“Our focus is on building meaningful and emotional connections. When people struggling with CPAP visit our website, they will find answers to their questions and be able to connect with a medical professional to learn more about our innovative treatment option,” said Martin Abrams, Vice President of Marketing and Customer Experience.
A new advertising campaign called, “A Button”, also launched in conjunction with the new website. This campaign, which will feature TV, radio, social, and digital ads, shows how simple it is to get relief from sleep apnea with just the click of a remote.
Source: Inspire Medical Systems