Kryo, Inc., the parent company of sleep technology brand ChiliSleep, announced that it has partnered with fitness equipment maker Sorinex Exercise Equipment, INC. This unites two businesses still run by founding families — the Youngbloods and the Sorins — and gives Sorinex customers premier access to ChiliSleep’s award-winning, clinically researched sleep performance solutions that help athletes and top performers recover as well as they train.
Sorinex has long touted the benefits of sleep to its customers, both to enhance muscle recovery and to improve the ability to train longer at peak performance.
ChiliSleep’s temperature-regulated cooling mattress pads not only improve deep sleep, they also stimulate a natural boost in human growth hormone (HGH). Indeed, a whopping 70% of HGH release occurs during deep sleep. That means that increasing deep sleep equals more HGH, and more HGH equals greater muscle gains. Thus, more deep sleep equals stronger muscles.
“The key to unlocking the deepest sleep lies in temperature regulation. What’s so exciting about this partnership with Sorinex is that, when used in tandem with a finely-tuned strength and conditioning regimen, our complementary products help maximize recovery for performance athletes. The natural growth hormone boost is significant…better than any supplement on the market!” said ChiliSleep CEO and Co-Founder Tara Youngblood.
“When the body is well-rested it is able to replenish glycogen stores, maintain testosterone levels, reduce inflammation, and boost motor skill development,” according to Bert Sorin, Sorinex President.
“Being in the strength and conditioning world, we know that whether you’re a coach, pro athlete, or student-athlete, the importance of sleep cannot be overstated,” said Sorin. “Our customers look out for us, and we look out for them. This partnership with ChiliSleep is a natural fit and gives our loyal customers the best of the best in terms of performance and recovery.”